You’ve booked your air tickets for that long-awaited holiday and you’re buzzing with excitement already. Now, it’s time for you to decide on your lodging. What are some of the factors that you look out for? Cleanliness? Good customer service? Proximity to local amenities? You can probably find most of this information on the accommodation’s website, but I, for one, do not book my hotel room until I have scrolled through a few well-trusted review sites like TripAdvisor. It is through reading about people’s experiences that I’ll know what to expect, and it also lends more credibility to the hotel’s claims on their own website.
Let’s get down to the basics
The colour psychology is the persuasion of the conscious using hues- better known as colours and is one of the most interesting and controversial topics spoken about especially in marketing.
Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.