The year began with a spot of drama. Everyone’s favorite Irvins Salted Egg Chips had committed a boo-boo: a dead lizard was found in a packet of their fish skin snack packet.
With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.
One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.