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Happy Marketer Blog

Chatbots: How Should Brands Leverage Them?

Posted by Hima Bindu on Jun 17, 2019 2:40:46 PM

Over 2.5 billion people across the world (that is one-third of the world’s population) use some messaging app or the other. It would be a sin to waste such an opportunity by not leveraging chatbots. In my previous blog, I discussed how chatbots automate redundant jobs and activities that save cost and time whilst ensuring the customer experience is not affected.

Whether you adopt them or not, they are here to stay. It is very likely that 50% of us have spoken to a bot by now, maybe even without realising it. It is also possible that in the near future you would have had more conversations with a chatbot than you would have with your significant other and it will also be seamless in the days to come.

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Topics: artificial intelligence, chatbots

Personalise Your Customers Experience With Chatbots & Emails

Posted by Neelam Patel on May 15, 2019 4:35:25 PM

The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.

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Topics: customer experience, email marketing, chatbots

Chatbots: Should You Do It & How?

Posted by Hima Bindu on Mar 30, 2019 9:30:00 AM

Be it Rosie from “Jetsons” or Samantha from “Her”, bots (or robots) have always been portrayed as a thing of the future and that future is now.

Automation is the buzzword in most industries these days. Automating redundant jobs/tasks/activities, saving cost, time, etc, all while making sure the ultimate customer experience is not affected.

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Topics: branding, chatbots, automation

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