As the brand-new year began, I was planning on enrolling myself in a gym and switching to a healthier lifestyle. Of course, living in a metro city like Bangalore, I was spoilt for choices. But before making my decision, I still had a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer? What are the timings like? How close it was to my house? And how are the trainers in the gym?
In my two years of experience as a digital marketer, I’ve worked with brands across North America (NAR) & Asia-Pacific market (APAC), and have had the privilege of working on digital strategies with a few of them. When I was engaged as a consultant with a start-up in Australia which provided training & coaching services for psychology students, they had just started venturing out into digital as a medium and were exploring their options. Whereas in Singapore, the brands I work with are digitally mature and are strategically planning long-term investments.