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Happy Marketer Blog

Experiential Retail: How Luxury Brands like Tiffany & Co Provide Great Customer Experience?

Posted by Lydia Yeo on Jun 25, 2019 9:57:43 AM

There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.

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Topics: customer experience, experiential marketing, luxury brands, experiential retail

Personalise Your Customers Experience With Chatbots & Emails

Posted by Neelam Patel on May 15, 2019 4:35:25 PM

The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.

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Topics: customer experience, email marketing, chatbots

Leveraging Precision Marketing To Drive Customer Experience (CX)

Posted by Trishe Goh on Aug 27, 2018 11:31:48 AM


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Topics: Google Display Network, google analytics 360 suite, customer experience, Eloqua, adobe target, a/b testing, precision marketing, google bigquery, google adwords, programmatic advertising, google optimize 360, experience targeting

Buyer Personas - The Primer to Designing Customer Journeys

Posted by Nikhita Joshi on Aug 14, 2018 5:34:41 PM

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.

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Topics: marketing automation, customer experience, buyer personas, b2c companies, lead score, oracle marketing cloud, customer journeys, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, cx investments

The Changing Chat Interface: Facebook Messenger Links, Messenger Codes and Chatbots

Posted by Sanhita Mukherjee on Apr 15, 2016 7:37:10 PM
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Topics: Social Media Marketing, customer experience, facebook

How to Amplify Your Marketing Campaigns with Virtual Reality

Posted by Tanisha on Mar 2, 2016 8:40:56 PM
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Topics: Digital Marketing, customer experience, Content, experiential marketing

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