There is no doubt about the fact that shopping is one of Singapore’s favourite national pastimes. From neighbourhood malls to mega malls and luxury malls - there is an abundance of malls all over the country. However, retailers are concerned about the decreasing footfall as cookie-cutter malls keep sprouting and online shopping is gaining dominance.
The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.
Topics: Google Display Network, google analytics 360 suite, customer experience, Eloqua, adobe target, a/b testing, precision marketing, google bigquery, google adwords, programmatic advertising, google optimize 360, experience targeting
In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.
Topics: marketing automation, customer experience, buyer personas, b2c companies, lead score, oracle marketing cloud, customer journeys, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, cx investments