The creation of chatbots has not just begun in the last decade or so. Yes, that’s when they have started gaining mainstream popularity. But the first invention, ELIZA, a computer program developed at MIT Artificial Intelligence Laboratory in the mid-1960s, was designed to simulate conversations with humans.
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In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.
Topics: marketing automation, customer experience, buyer personas, b2c companies, lead score, oracle marketing cloud, customer journeys, lifecycle marketing, oracle, Responsys, Eloqua, b2b companies, cx investments