Happy Marketer Blog

Insights From Happy Marketer’s Transformation 2020 Event

Posted by Lydia Yeo on Dec 10, 2019 9:45:00 AM

Successful digital transformation seems elusive. According to a study by Mckinsey, it was found that less than one-third of organisational transformations succeed at improving a company’s performance and sustaining those gains, and the success rate of digital transformations is even lower.  

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Topics: marketing strategy, digital transformation, data driven marketing

Is It Time To Change The Client-Agency Conversation?

Posted by Srotoswini Roy on Feb 11, 2019 4:27:25 PM

Let’s start with a little trivia. Which is the largest digital advertising network in the world?

If your answer was any of the top five usual suspects - the WPPs and Omnicoms of the world - then you should definitely consider giving me the next four minutes of your time!

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Topics: Digital Strategy, digital transformation, data driven marketing

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