Successful digital transformation seems elusive. According to a study by Mckinsey, it was found that less than one-third of organisational transformations succeed at improving a company’s performance and sustaining those gains, and the success rate of digital transformations is even lower.
Let’s start with a little trivia. Which is the largest digital advertising network in the world?
If your answer was any of the top five usual suspects - the WPPs and Omnicoms of the world - then you should definitely consider giving me the next four minutes of your time!