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Happy Marketer Blog

Want to Become the Next Chinese Marketing Officer (CMO) in your Company?

Posted by Terrence Quah on May 31, 2019 11:33:08 AM

While the USA is still the largest economy in the world, China is hot on its tail thanks to the astonishing growth it has experienced over the last few decades. Even with the cooling measures that the authorities have taken, the economy is projected to grow by 6.3% in 2019 as compared to the USA's 2.5%.

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Topics: marketing, cmo

Should You Follow the "Trend" of Female Empowerment Marketing?

Posted by Lydia Yeo on May 28, 2019 10:31:29 AM

It was recently found that consumers in Singapore thought that beauty-related ads are the most misleading, and if you’ve ever seen advertising claims like “dermatologist-recommended”, “clinically proven” or “award-winning”, perhaps you have wondered for yourself their truth and subjectivity.

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Topics: advertising, marketing messages, marketing

Now That You Are On Insta Stories, Let's Make The Most of It!

Posted by Nicole Choo on Apr 22, 2019 11:06:00 AM

To win every game, you need a solid game plan! This very much applies to Insta Story as well. In my last blog, we had discussed how Insta Story is a game changer in social media marketing in 2018 and 2019, so now you know the goodies, but how is your brand going to use them strategically?

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Topics: instagram, marketing, insta stories

Facebook Live: How "S-hook Lady" and other small businesses are doing it right?

Posted by Lydia Yeo on Apr 17, 2019 3:07:38 PM

With so many retail businesses out there and numerous online platforms for them to sell their products on, how does one stand out from the saturated market? In this blog post, I will focus on how some home businesses and small businesses have creatively used Facebook Live videos for sales.

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Topics: facebook, Facebook Marketing, marketing

Colour Outside The Lines

Posted by Roxanne Heldt on Feb 4, 2019 11:13:41 AM

Let’s get down to the basics
The colour psychology is the persuasion of the conscious using hues- better known as colours and is one of the most interesting and controversial topics spoken about especially in marketing.

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Topics: brand perception, marketing, colour psychology

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