Happy Marketer Blog

Have You Made Google Ads Interactive Yet?

Posted by Mary Merrin on Feb 5, 2016 8:37:22 PM

Online ads are no longer meant just to watch. Learn how interactive media ads are different from static ads, and how they will take your online advertising campaigns to the next level

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Topics: Paid Advertising, case studies, Google Display Network, Rich Media

Finding Love with Digital Marketing in 2016

Posted by Joe Escobedo on Dec 29, 2015 11:31:37 AM

Finding the ‘right one’ can be tough. We know.

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Topics: Social Media Marketing, Digital Marketing, Paid Advertising, 2016, Analytics, Google Analytics

Why No One Pays Attention To Your Google Ads

Posted by Saahil Chauhan on Nov 12, 2015 3:53:36 PM
86% of the consumers today have 'banner blindness' i.e. tendency to ignore ads on the web & mobile devices. There is an increasingly large struggle for the advertising industry, brands, and publishers to win the user's attention. Take a look at the site you're on now, most of us have become completely accustomed to tuning out these advertisements completely. We, marketers, need to change the way we do things, and the way we think about things in order to attract the attention of those we really want.
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Topics: Google Ads, Paid Advertising, AdWords

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