Happy Marketer Blog

4 Social Media Trends You Need To Know In 2017

Posted by Rima Mukharjee on Mar 9, 2017 4:13:14 PM

2016 was an interesting year for social media.

It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround. 

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Topics: Social Media Marketing, Social listening, Facebook Marketing, Social Media

Social Listening Best Practices in Asia Pacific (A Sneak Peek)

Posted by Anupama Hegde on Jun 10, 2016 1:45:25 PM

Did you know that 74% of Singaporeans use social media regularly (Source: Hashmeta)? With most of your customers on social media, there's a wealth of customer data for you to analyze. Social listening will help you do that, to provide the best possible customer experience every time. 

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Topics: Social Media Marketing, Social listening, marketing research

The Evolution of PR in the World of Social Media

Posted by Prantik Mazumdar on Apr 6, 2016 3:09:37 PM

Good PR is the key to any company’s success. Communicate often, and communicate well! But the PR game has changed in today’s social media-dominated world. 

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Topics: Social Media Marketing, Digital Marketing, Public Relations, Social listening

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