Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.
2016 was an interesting year for social media.
It’s the year that Snapchat emerged out of the shadows, evolved into Snap Inc. and created a new segment of wearables while everyone else got busy copying them. Instagram became more like Snap and suddenly filters and ‘Stories’ became the rage. Facebook started the year with 'Live' coming to personal profiles, but was highly criticised over its handling of fake news. Through all this, Twitter remained struggling and has failed to make a turnaround.
You’re active on Twitter, but you have just 50 followers
You have over 1,000 Twitter followers but just don’t know what to tweet
You think 140 characters are too less - how can you express your thoughts with a word limit?!
Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.
You want good leads for your company, and you want to convert them into loyal customers. We get that.
That’s why we’ve curated 40 (yes, 40!) case studies and a bunch of tips to help you:
- Engage potential and existing customers on social media
- Use LinkedIn as a lead-generating platform
- Build a content strategy tailored for Asia Pacific customers
You’ll agree that the world of social media marketing is never static, with new social media updates announced daily.
We’ll help you keep up with these social media updates, and show you how to use them to grow your business online. From Facebook to YouTube, we've recently seen some great new features that will undoubtedly affect the work of social media marketers in the weeks to come.
Facebook is my favourite social network. Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new features that Facebook is rolling out gradually: Graph Search and the new News Feed. So, let’s dig a little deeper into these features to understand how your business can possibly leverage on them.
Hashtags were originally a unique feature of Twitter. But the social media world moves fast, and Google+ and Facebook soon introduced hashtags too.
Happy Marketer's managing partner, Prantik Mazumdar, was recently live from Singapore's very own Changi Airport!
A few weeks back, Singapore Airlines managed a crisis the way only a social media marketing maestro could. Watch to learn tools, tips and tricks of crisis management on social media.
When marketing skills meet sales skills, you get what is popularly known as social selling. LinkedIn is a great social selling platform for marketers, and we give you 3 exclusive LinkedIn marketing tips (with real-life examples) to increase your sales in Singapore.