Happy Marketer Blog

Newsjacking: Social Do’s and Don’ts

Posted by Joel Go on Apr 19, 2019 9:35:00 AM

Newsjacking is all about taking a trending topic and referencing it in your copy or creative. This turns popular news into a method for increasing your brand’s reach and engagement.

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Topics: Social Media Marketing, viral marketing, Social Media, newsjacking

Social Media Marketing Case Study: How NUS Computing’s Facebook Video Went Viral

Posted by Anupama Hegde on May 12, 2016 4:08:19 PM
The National University of Singapore (NUS) is ranked among the best education institutions in the world. But what happens when a global university wants to increase brand awareness levels for a particular school? That’s where social media marketing comes in. We united a diverse group of students, staff and alumni through a heartwarming video on social media, all the while growing reach and engagement levels.
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Topics: Social Media Marketing, education, viral marketing

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