In 2015, we saw bigger, yet scattered audiences; diverse, yet fragmented social platforms, and a competitive environment with impressive marketing such as the #ShareACoke campaign. “Viral” went mainstream and organic content like “The Dress” and the Oscar Selfie became an overnight sensation.
- 4.7 million posts are uploaded to Tumblr
- 277,000 snaps are shared on Snapchat
- 5 million videos are viewed on YouTube
With the number of social platforms increasing and becoming diverse in terms of the audience and viewership, brands have stayed up-to-date with the latest developments and invested resources into the trends that are likely to stick around.
We've identified four social media trends that will dominate 2016 and a few ways to help you ensure some social media wins. Download our latest eBook to know more!